In 2011 West Bengal assembly elections, slogan of Trinamool Congress was Maa-Mati-Manush (Mother-Land-People) and in this assembly election, TMC slogan is 'Thandathanda cool-cool, abar jitbe Trinamool' (Thanda-thanda cool-cool, Trinamool will again win in 2016). Both the slogan are brain child of state Chief Minister and Trinamool supremo Mamata Banerjee.
Ruling party is all set to go door-to-door with this jingle ahead of the 2016 assembly polls. Mamata banerjee is known for her jingles and during her election campaigns, she uses such jingles. Her another recent jingle is 'Tata bye bye, kankal-er ar dekha nai (Tata bye-bye, there is no sign of skeletons. We have bid them adieu).